Durable Color, Effortless Care.

Staybright® is our exclusive color-retention technology engineered to keep sheets, towels, and pool towels looking vibrant and new—wash after wash. By bonding color directly to the fiber, Staybright® provides exceptional resistance to repeated laundering and prolonged sun exposure, ensuring long-lasting brilliance in the most demanding hospitality environments. 

Unlike traditional dyes that fade or wash out over time, Staybright® delivers color permanence that stands up to real-world use.  

With colors that stay true longer, Staybright® products maintain their premium appearance while also helping extend product life. This durability reduces the need for frequent replacements, lowering overall linen costs and helping operations run more efficiently. 

Staybright®: vivid color, lasting performance, and long-term savings.