We Invented It. The World Adopted It.

In the 1980s, as a savings measure, WestPoint began using recycled plastics from bottles to engineer fiber fill. Decades later, it is an industry standard. EcoPure™ is an eco-friendly, high-loft polyester fiberfill created entirely from recycled plastic bottles. Designed to lessen the impact on landfills and preserve natural resources, EcoPure™ transforms post-consumer plastics into a soft, supportive, and durable fiber. By reusing and renewing existing materials, EcoPure™ reduces environmental waste while delivering the same reliable performance as traditional virgin polyester. 

Lightweight, breathable, and resilient, EcoPure™ offers exceptional comfort, durability, and support—making it an ideal choice for pillows, mattress pads, comforters, and other filled bedding products. As a sustainable alternative, it offers an added benefit that enables hospitality providers and eco-conscious consumers to make responsible choices without compromising quality. 

EcoPure™ begins with recycled plastic bottles. These bottles are cleaned and processed, then heated to form a new polyester polymer. This polymer is extruded into fine EcoPure™ fibers, resulting in a soft, hypoallergenic fiberfill ideal for comfortable, long-lasting bedding. 

Because of its excellent thermal properties, EcoPure™ provides superior warmth in comforters and blankets, ensuring cozy insulation even in cold conditions. The result is a sustainable fiber that offers plush softness, reliable support, and environmentally responsible performance.